Morton PR creates media strategies and creative, tastemaker campaigns for a diverse range of clients. Central to our practice are word of mouth, social marketing and influencer communications. From driving traditional coverage to harnessing the power of social media networks, we effectively raise awareness for our clients across all types of media.
Morton PR tailors media strategies for each client to combine traditional public relations know-how with a deep understanding of how to harness new media to build buzz among blogs, social networking sites, and via search engine optimization. Our ability to create the perfect mix of new and time-tested PR methods allows us to execute truly targeted initiatives for our clients.
At Morton PR, we believe that crafting a successful press release is an art, and we specialize in writing and distributing SEO optimized releases that end up in the front page, not in the trash bin. We also maintain meaningful relationships with a host of journalists at print and online publications; recently, we’ve accrued great coverage for our clients in top outlets like:
Morton PR is a fully integrated firm, with clients in a wide variety of fields, from media/technology (Shutterstock.com) to financial services (The Financial Women’s Association) to successful authors (Jill Zimmerman Rutledge) and special interest organizations including The Toy Industry Association and The United Nations Women’s Club.
Morton PR has a proven track record of successfully building buzz on the web, and we have relationships with top bloggers and influencers across several major business verticals. The emergence of new social platforms has radically changed the PR industry, and our understanding of how communication works in a Web 2.0. environment informs everything we do. Several case studies about Morton PR’s social media prowess have been published:
We also provide search engine optimization and reporting to ensure top results in search rankings, and we ensure that all our press releases are SEO optimized.
Morton PR takes a 360-degree view of the needs of each client, and offers marketing services to support PR campaigns. Our services include:
• Market research
• Coordinating consumer surveys
• Managing Websites/microsites and email campaigns
• Event planning
• Building alliances with synergistic businesses and organizations
• Leveraging sponsorships to reach target audience
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